New releases get all of the marketing buzz, but for even the most avid readers, the backlist is also full of new releases they might enjoy — if only they were easier to find and borrow. The backlist also represents great readalike opportunities for new releases with long wait lists.
In this webinar we spotlight some of the most popular titles from Andrews McMeel, Lerner, and Yen Press, including new and backlist recommendations for readers of all ages.
PANELISTS
- Erinn Pascal, Senior Editor & Children’s Licensing Manager, Andrews McMeel
- Morgana Santilli, Sales & Marketing Coordinator, Yen Press
- Sean Tulien, Editorial Director, Graphic Universe / Lerner
- MODERATOR: Guy LeCharles Gonzalez, Chief Content Officer, LibraryPass
The archive of “Mining the Backlist to Engage Readers of All Ages” is now available on-demand, and you can download the presentations, title lists, and certificate of completion.
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